It’s incredibly daunting when you finally go it alone and set up your own business.

Having thought about it for several years, I finally took the plunge in October 2017, I left my permanent job and registered as self employed.

Cue sleepless nights, panic attacks and cold sweats right?

Wrong! With the help of The Women’s Organisation I’ve seen a Business Advisor, attended a course ‘Planning for Success’ and met some amazing and inspirational business women, so I feel like I’m heading into this with my eyes wide open.

What I’ve come to realise about myself is that I’m a creative person. The type of work I’ve enjoyed the most has always been writing; websites, brochures, newsletters and blogs, plus meeting new people and sharing ideas. Most importantly though, as you spend more time at work than with your friends and family, it’s vital that you enjoy that time and take something positive from it – so that’s what I’ve been searching for!

This has been a long time coming and anyone who knows me will nod in agreement as I’ve endured a mid-life crisis of epic proportions this year. I signed up for college to learn furniture making (my course didn’t run) got an agent to become an extra on TV (which I love) and have been upcycling furniture and painting boxes – all of which I plan to continue as it’s really woken up my creativity, and then there was the pink and purple hair, ahem carry on…

Ultimately though, having spent the last 17 years in marketing communications roles, I’m now having to apply the principles of marketing to myself. Which is weird. It’s almost like ‘having a word with yourself’ as I’ve spent so much of my working life advising other people about their marketing strategy.

Part of my own business strategy is writing a blog, as it’s a great way to regularly practice writing and to share my experiences, so this is it. I’d really appreciate any feedback that you can give me on my style, the choice of content to include and of course, if you have any suggestions that you can give me, as I embark on this very public journey.

For more information on the Women’s Organisation please visit their website.

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